De Voorhoede

Tradus

Case study

Tradus

From idea to launch in 8 weeks

From idea to launch in 8 weeks

The challenge

We hadn’t heard of a marketplace for heavy machinery before, but for the OLX Group it was a logical next step in the process. Recently, they launched the app LetGo in the Netherlands, with which you can buy and sell locally. Internationally, they had already launched many successful classified ad platforms, such as Stradia for selling cars. Now, it was time to create a top notch platform for the heavy machinery market. During the first talks with OLX, two things were set in stone: the date of the launch of the Minimum Viable Product (MVP) and its name: Tradus. There were no sketches, no data, and no team. Time to get to work!

The solution: a team of specialists

We quickly realised that front-end alone wouldn’t be enough to create Tradus. We had to go look for other specialists: back-end developers from Lucius joined our team and from Hike One came an interaction designer, a visual designer, and a copywriter. As contractor we brought in front-end specialists, a project manager and scrum master, and the office space and facilities. With De Voorhoede as link between all chains, the OLX Group did not experience a different environment.

Tradus is installable and available offline on smartphones

What’s next?

After the first launch, we did not decide to sit on our hands. As of now, it’s also possible to save your favourite ads and as a seller, you can create your own info page. We continue to develop Tradus with the same team of specialists, strengthened by extra back-end developers and our own DevOps engineer. A few people from the OLX Group have joined us at our offices and work in a separate room. This enables us to quickly catch up with them.

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