De Voorhoede

Bouwen is Macht

Case study

Bouwen is Macht

Bouwen is Macht

The challenge

The online Rotterdam magazine Vers Beton is frequently visited for their articles about politics, culture and urban development. For their research into who has the power concerning construction projects in Rotterdam, De Bouwende Macht, Vers Beton also wants to appeal to people who will not automatically dive into the long reads. In a playful way, they want to introduce a broad audience to De Bouwende Macht.

The challenge: the low-threshold presentation of extensive journalistic research

The online Rotterdam magazine Vers Beton is frequently visited for their articles about politics, culture and urban development. For their research into who has the power concerning construction projects in Rotterdam, De Bouwende Macht, Vers Beton also wants to appeal to people who will not automatically dive into the long reads. In a playful way, they want to introduce a broad audience to De Bouwende Macht.

The solution: a wizard as a game

In collaboration with journalist and illustrator we developed the game 'Bouwen is Macht'.

illustration by Matzwart

Through questions about various construction projects in Rotterdam, the user can influence the formation of the city. Based on their chosen answer, changes occur in the map of Rotterdam. At the end of the game, users are presented with a postcard of 'their' Rotterdam, which they can share on social media.

Greetings from my Rotterdam

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